The Election of 1945

The position of the Labour Party changed dramatically during the war. Churchill had given Labour several key ministries within the national government, including the Ministry of Labour (Ernest Bevin) and the Home Office (Herbert Morrison). Clement Attlee, the Labour leader, was made Churchill's Deputy Prime Minister. The effect was to give Labour a wealth of experience in office which was to prove invaluable when the party went to the country.

Campaign

Most observers, including the Soviet leader Stalin, believed the Tories would win, despite the publication of opinion polls that showed Labour six points ahead of the Conservatives. Churchill had been an incredibly popular and successful war leader and few could imagine that the electorate would turn against him. Although the Conservatives appeared to be in a very strong position as they entered the election campaign, to many voters they remained the party of appeasement, unemployment and the means test.

The Conservatives' appeal to the nation under the slogan "Vote National - Help him finish the job" was based around Churchill's personal popularity and as such found itself out of step with the public's new mood. Churchill and Tory media mogul Lord Beaverbrook based much of their campaign rhetoric on the dangers posed to democratic institutions by Labour's proposals for a welfare state and the nationalisation of key industries. Churchill even went as far as to stay that if Labour were elected it would need to "fall back on some kind of Gestapo" to implement its policies. Ironically the Conservative manifesto A Declaration of Policy to the Electors offered many policies similar to those of Labour.

Attlee leaped on Churchill's "Gestapo" remark and took the opportunity to remind voters that Churchill the wartime leader had been replaced by Churchill the leader of the Conservative Party, remarking, "I thank him for having disillusioned them so thoroughly."

The Labour manifesto, Let us Face the Future Together, offered the nation a radical departure from the past, including comprehensive social security, a national health service and the nationalisation of major industries.

The Result

When Labour's victory was announced on 26 July 1945 (three weeks after polling day to enable those overseas in the forces to vote) it took the country, Attlee included, by surprise. With 48 per cent of the vote, Labour gained a Parliamentary majority of 146 seats, the largest in post-war British history. The swing of 12 points to Labour was unprecedented (and remains a record swing at post-war elections). The vote represented more a rejection of the Conservative Party than of Winston Churchill's performance as a war-leader. (Churchill was another astounded at the result).

Many first-time voters voted Labour as did those in the forces. Labour's success was down to its ability to persuade the voters that only it was capable of building the post-war world that the majority of the population desired. Churchill's refusal to embrace the Beveridge Report whole-heartedly cost him dearly as did the public's perception that he was a "man of war" and not a suitable peacetime leader.