5.10  Modern Campaigns

The impact of federal policies on campaigning and electoral rules continues to be contested by both sides of the political spectrum.

 Explain how campaign organizations and strategies affect the election process. 

The benefits and drawbacks of modern campaigns are represented by: 

Dependence on professional consultants

• Rising campaign costs and intensive fundraising efforts 

• Duration of election cycles The Invisible Primary 

• Impact of and reliance on social media for Campaign Communication and fundraising